Corporate Spirit:

Comity—take conquering the survival risk as the vocation, pursue the excellent growth development, stand together regardless of situation, be of one heat and on mind, and aim to achievements.
　　
　　Innovation—management innovation increases the survival and development vigor of the company; technical innovation increases the competitive capability of the survival and development of the company; marketing innovation extends the survival and development space of the company.

　　Credit—obtain the trust of the market and the users with the hi-quality product and service; abide by the law and the promises with sincere character and practical style.

　　High Efficiency—taking the common interests as the drive to improve the working efficiency persistently; taking the common interests as the drive to increase the product economic benefits persistently.

Three-Project Development Strategy of the Company:

In the beginning of 2003, the new leader group with Shi Xiangchen as the GM put forward the development scheme and the plan in the five years (2003-2007) of Beijing Capital Tire Co., Ltd as the strategy creed of the middle and long period development of the company. Namely:

Survival Project—in 2003, take “three breakthroughs” (breakthroughs in index, former concept and measures) as the thinking modes and concepts, cut-in point is the market feedback and product quality, and occupying the position in the industry;

　　Growth Project—in 2004-2005, take “three surpasses” (surpasses in standard, pole and itself) as the thinking modes and concepts, cut-in point is extending production capability, technical progress, product upgrade, upgrade in management mode, listed in the top 15 place in the domestic industry;

　　Magnificence Project—in 2006-2007, take “three leadership” (leadership of corporate culture, characteristic product, industrial development situation and form the core competitive advantages) as the thinking modes and concepts, the cut-in point is introducing the international famous brand of high-grade semi-steel radial tire and the manufacture and operation of steel radial tire, and listed in the top 5 in the industry.

Three talent standards:

Professional, dedicated, occupational

Three management principles:

Particular corporation operation, strict quality management, exquisite system operation

Four behavior rules:

Win in operation, details deciding success, no-excuse working habit, and safety in heart.

Five strategic insistences:

Insist in constructing group operation, scaled economic mode;

　　 Insist in fine manufacture, flexible organization, and beneficial operation;

　　 Insist in brand operation, differentiated marketing;

　　 Insist in the technology development routine of “quitting low, maintaining middle and entering high”;

　　 Insist in cost management, train core competitive force.