一、Paraphrase of Logo

The logo of the company is formed with distorting the English characters “BCT”.

　　BCT is the abbreviation of “Beijingcapitaltire”, and also the brand of the current high-grade product of the company. The distortion of the top of the characters is the highway, which means the company is developing rapidly and is relative with the products of the company.

　　The industrial characteristic is very obvious. The logo is sloped to the right with vivid dynamic felling, and the whole vision is dynamic and rhythm, which indicate the speed felling of tire.

　　The massive strokes of the logo present a felling of stability and safety, which indicate the security performance of the tire. Red presents the advanced drive, full of passion and strong visual wallop.

二、Profile of Visual Identity (VI) System of Corporation

The VI of the corporation is the definite and uniform concept by combining the operational concept and the corporate culture, utilizing the technology of visual design, forming the operational concept, behavior concept, management characteristics, marketing principle and strategy into a kind of entire image with the representation methods of logo sculpture and defined color.

Meanwhile, after standardizing the corporation title, corporation logo in standard character and standard color, through the systemic, entire and organizing visual design scheme, to establish the entire corporate image to express, define and extrude the individuality, process the info communication and spread between the corporation and society, make the society and public to notice, know and understand us with the highest speed and deepest impression, shape the best image of the corporation, obtain the self-identity of the society, achieve the improvement of the famous degree of the corporation and social position then create the corporation advantages and competitive advantages.

三、Meaning of the Corporation Logo